Keywords are the most important aspect of SEO work is that since keywords are what people look for when they plug terms into a Search Engine. Search engines always read, crawl and index text, text and only text. They do not recognize images, flash content or symbols.
Therefore, you need to use the most relevant text for your website and sprinkle the content with the right keywords in order to improve your page ranking in various search engine results pages.

It is most definitely helpful to place keywords within the....

1. Keywords in the Domain Name.

When you work to develop a keyword rich domain name, be creative. Make sure the name is not only relevant, but is one that will be remembered. Start off with a list of the most obvious and valid keywords for your site. Then, focus on the not-so obvious. Also consider the amount of competition each word garners. Last but certainly not least, apply common sense to the equation. Using valid keywords within the domain name will likely garner more clicks to your site.


If you have a domain name with Blogger or any other free, developer-hosted service, you likely experience this situation, as the main domain has a lot of value, but the sub-domains don’t hold as much value. Someone searching for a particular .blogspot.com blog will have a more difficult time than a blog with their own URL, even if they contain the same words.

2. Keywords in the keywords tag.

Keywords tag has little impact on where a site will appear in the search results. When search engine first started determining the relevancy of a site they placed a larger emphasis on these tags. Make up a keywords phrase and add it with the keywords tag. Wait a couple weeks and then do a search on the major three search engines and you will know the true importance the keywords tag plays in SEO.

Basic HTML to format your Meta keywords Tag

<Meta name="keywords" content="keyword 1, keyword 2, keyword 3">

3. Keywords in the description tag.

This tag is used by the Search Engines to display information regarding a web page. It is also displayed in SERP’s displayed by the Search Engines. Since this tag is displayed in Search Engine Ranking Pages, It is important for a web page and is supposed to be well structured so as to get good traffic, because if a user will find the description interesting and useful enough then only he/she will click and visit it.

Basic HTML to format your Meta Description Tag

<Meta name=”description” content=”Description of your web page” />


  • Do not increase the length of Meta Description Tag to 150 - 200 characters, including spaces and punctuation.
  • Use Unique Meta Description for every page of your website.
  • Note that Meta Description is summary of your webpage and including 4-5 Keywords in this tag is a good idea.
  • Try to use Important Keywords near the starting of description tag for Keyword Prominence.
  • Do not use misspellings or other spelling variations in the Meta Description Tag.

4. Keywords in Bold and Italic.

The keyword in bold specifies that it has slightly more importance than other text on the web page. These bold keywords are given a second look and taken into account by the search engines. Therefore, with specific SEO algorithms, the search engines such as Google will give emphasis to the keywords that are highlighted using bold or italic.

5. keywords in Heading Tags.

There are six levels of heading tags in HTML: H1, H2, H3, H4, H5, and H6. The H1 tag heading should contain the most important section of the site and often it is a good idea to match the page title tag. The H2 tag is next important tag which is used for subheading. This tag is lesser important than the H1 tag, but still of high importance for search engines. The H2 tag can support H1 tag by repeating the most important keyword in both H1 and H2. While the H3 tag is for titles of different sections in content, it is not recommend to be used as the title of page. The H4, H5, and H6 tags are used for sub-heading to the content section or the information in the footer.

Search engine robots are crawling as many web pages as they can find on your website, and for each page they will try to figure out which keywords and key phrases those pages are relevant for. To rank your website higher in search engines, it is helpful to consider placing the most important keywords into various levels of header tags.

6. Keywords closest to the top of the page

The keyword-rich body text is one of most important things associated with search engine optimization. The use of keywords in the body text especially the first paragraph is beneficial when one wants to rank higher in search engines.

7. Keywords in alt tags.

ALT tags are used originally for informing webpage visitors what the image is about. This is in case the image loads slow due to several factors: the size of the image, the number of images on the page, the length or size of the page, the memory space available in your PC, and the speed of the internet connection. No matter what the cause of the slow loading of the page placing descriptions of the images inside their ALT tags will tell readers what they show.

But for the purposes of optimizing your page for your targeted keywords we can make use of the ALT tags. When you formulate your descriptions for your images make sure to include the keywords you are using to optimize your site. Also place a variety of these keywords' synonyms into the ALT tags of the images. Try to limit your description and keywords in the Alt Tag, however, to a maximum of 20 words.

Basic HTML to format your Alt Tags

<a href="http://www.download.com/keywordresearchsoftware/" title="Description of the sited linked"><img src="http://www.yoursite.com/yourphoto.jpg" alt="Image Description"/></a>

On the head of that since keywords are so important in SEO it is heavily recommended you get yourself a solid keyword


  • Spam by using the same word or phrase several times in your Title or Meta Tags.
  • Spam by putting words or phrases into your Meta Tags or Title that have nothing to do with the actual content people see on your web page.
  • Use text the same color as the background.
  • Using tiny text (font size "-1" or smaller) as a way to cram keywords into a page.

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Mr.Mohamed Badr said... @ May 29, 2009 at 2:13 AM

very good

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Richard said... @ June 19, 2009 at 7:57 PM

Very nice write up. Informative and straight to the point. Keyword is really an important aspect in SEO. Thanks for the heads up and more power to you.

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Emad said... @ June 20, 2009 at 11:19 AM


You are welcome, Richard.

andy said... @ June 22, 2009 at 9:24 AM

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Web Design said... @ August 10, 2009 at 1:25 PM

Amazing post. This is really a resourceful content, putting a lot of information with in it. Keywords are really important factors in SEO, its density help to rank the website page.

vps said... @ August 26, 2009 at 1:17 PM

Your given keywords are great, these are really useful. i am also trying these tricks.

Anonymous said... @ October 4, 2009 at 6:35 AM

good article very usefull for newbies


Crux Surf said... @ October 12, 2009 at 6:34 AM

Thanks for the great tips. I'm in the process of starting my own site.

Keep it Crux!

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Search Engine Optimization said... @ November 14, 2009 at 7:47 AM

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wongbusiness said... @ November 24, 2009 at 4:33 PM

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Greg said... @ July 27, 2010 at 1:59 PM

Awesome article. Clear and concise. Will bookmark it.

Anonymous said... @ April 26, 2011 at 3:57 PM

You obviously don't moderate comments or approve spam.

half your comments are spammers.

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